Different Types of Personality: Allocating Business Roles

Learning about different types of personality can be very useful for business owners and is often cited as a major benefit of business coaching. Many business coaches use personality tests and assessments to help their clients learn more about themselves and their team members. 

Understanding different temperaments amongst your team is especially helpful when it comes to allocating business roles since every personality has inherent strengths and weaknesses which means each are suited to different tasks.

Matching job roles to personalities

Diversity is a huge strength in teams because you can complement each others weaknesses.

You should also find a way of utilizing everybody’s best assets.

It makes much more sense to utilize people’s natural talents and strengths rather than putting them in a role that doesn’t really suit them and hoping they can learn the ropes.

It definitely pays to know more about the personalities, strengths, skills and preferences of your team members.

Personality Types

There are lots of ways to work out what roles people would be best suited to.

One way is to take a personality test. Most business coaches are qualified facilitators for at least one personality profiling instrument – one of the most popular is the DISC Personality Test.

DISC really helps business owners get useful insights about the people around them so it’s worth finding a professional facilitator to develop a detailed personal report for you.

In the meantime, the following gives a very basic overview.

DISC Personality Test

DISC identifies four different types of personality based on two axes:

1. Predominantly active vs. passive

2. Predominantly task-focused or people-focused

Active people talk faster, walk faster and generally have a lot going on in their lives. They tend to create change.

Passive people move a little slower, talk in a considered and thoughtful way, and are more deliberate in their actions. They tend to enjoy stability.

Task-focused people enjoy working with ‘things’, getting results and seeing a job completed. Sometimes they might find people annoying and distracting.

People-focused people enjoy being around people. They like social interaction and the daily challenges people present.

We all have different degrees of each characteristic and anyone can be a mixture of any of these depending on the time and place, but most people have a clear preference of behavior.

You might be able to judge whether you are predominantly D, I, S or C from the following:

D= Driven, Determined, Demanding

  • Driven to achieve results, sets high standards
  • Good at starting projects, delegating, negotiating, autonomy
  • Struggles with detailed jobs, counselling staff, following systems

I= Intuitive, Inspirational, Inquisitive

  • Highly sociable, lots of ideas but very little follow through
  • Good at creative solutions, motivating team, sales & marketing
  • Struggles with working alone, finishing tasks, following systems

S= Stable, Steady, Sincere

  • Reliable, empathetic to others’ needs
  • Good at working in a team, following systems
  • Struggle with taking charge, giving directions, tight deadlines

C= Cautious, Correct, Calculating

  • Perfectionist by nature, likes detail, analyzing & researching
  • Good at bookkeeping, technical work, working alone, systems
  • Struggles with

Interacting Partner Personalities

If you pay a facilitator to do a detailed profile (definitely recommended), the DISC personality test also provides useful insights in to different types of personality and how they interact with each other.

This is especially good for managing employees since it gives you a much better idea of how different people approach things and how to manage them to perform better.

Couples in Business also find these insights useful if they have very different personalities and ways of approaching the running of the business.

It’s not unusual to see one half of a couple being task-focused while the other is more people-focused.

Having different types of personality can actually be an advantage because they complement each other but if they don’t understand the differences it can cause aggravation and friction.

Business Coaching Questions:

  • Are you more task-focused or people-focused?
  • Are you more active or passive?
  • Are you performing tasks suited to your personality type?


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