Business Education:
Great Marketing Books for Small Businesses

There are lots and lots of marketing books and resources available on the market. In fact there are so many it can be difficult to work out where to start.

If you are running a small business and you have little or no experience of marketing then the best approach is to focus on those which give practical advice specifically for small businesses.

You don't need to have the expertise that McDonalds or Coca Cola have - you just need to learn the basics and develop a simple marketing strategy that works for your business.

Some business coaches specialise in marketing so if this is an area that you're less familiar with, make sure you choose a coach who knows and understands how marketing works.

We've recommended a couple of books that are appropriate for small businesses - they are straightforward and contain lots of small business marketing ideas that needn't cost you a fortune.

But we'd like to get your ideas about what you think are the best marketing resources and which you found to be most valuable. If you've got an opinion please scroll down and submit a review of your favourite marketing book.

101 Ways to Market Your Business (Andrew Griffiths)

Andrew Griffiths is Australia's most prolific and popular business author. He has written several books about marketing including this simple book which gives you 101 ideas for marketing your business. He has also written one called 101 Ways to Advertise Your Business

Guerrilla Marketing (Jay Conrad Levinson)

Levinson is the man who originally coined the term 'guerrilla marketing' and this book is all about how to generate FREE publicity for a small business. Many of the traditional books about marketing on the market are geared towards big business but this one is much more suitable for small business budgets.

Which books have you found most useful?

If you've discovered some great little marketing books that you think other small business owners would benefit from, share your reviews here.

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