Business coaches often get the coaching process started by tasking their clients to write a vision statement first.
They will usually facilitate this process by asking you questions to draw out where you want to go and what may have been stopping you from getting there so far.
Having a clear vision is really important because it prevents you from being unfocused and running off in too many directions.
Creating a vision for your business can be an exciting process because it requires some inner reflection. As the business owner your inner dreams and passions contribute to the big picture of what you want your business to become.
So, start with a big blank canvas and imagine what your business could be without any restrictions or limitations.
What is your 'ideal' outcome for your business?
Your business vision statement outlines what you want your business to be. It is about the big picture of how you imagine your business looking in 20 years rather than specific goals or objectives.
A powerful vision statement meets these criteria:
Bill Gates' vision to have a PC on every desk was simple but audacious and compelling. It kept him focused.
It’s important to create a business vision statement like this that really pulls you forward and excites you enough to go out and create the life and business you really want.
Vision statements usually take some time to write so don't worry if you can't immediately articulate it.
Start by reconnecting with your original dream for your business. Take some time away from your desk, go for a walk, and let your imagination flow.
Here are a few questions to kick start the process:
Again, don't worry about specifics and whether you think it's possible to achieve or not based on your current reality. Just let you imagination go and brainstorm all the fantastic things your business could achieve.
Once you've done this start pulling it together into a sentence or paragraph. It should inspire you and others around you. Vision statements are about why you get up every day and do what you do and why others want to join your team.
Imagine your business without any limitations whatsoever. What would be possible then?
A vision, if it's articulated well, pulls the people around you forward so you don't need to push and strive so hard to make employees accomplish goals.
Business Coaching Insight:
Typically it takes a while to write a vision statement so don’t get discouraged if it isn’t immediately obvious. Jot down lots of ideas and slowly bring it together into a sentence or statement.
The best business vision statements are short but powerful. It will be so exciting and motivating for you that it acts as a call to action even when you are exhausted and don’t want to get out of bed in the morning.
When you write a vision statement, check if it's the right one for you by asking:
Business Coaching Questions:
After you write a vision statement you are ready to write your mission statement. The mission statement fleshes out the ‘How’ ie. 'how' are you going to achieve your Vision?